Who wants a wager?
after two or three years of people asking me "why aren't you on
Twitter?", and being told the tweets get seen by ALL your followers
(unlike the updates on Facebook), I decided to set up an account, if
only to stop someone else with my name (or similar) doing it. The same
with Instagram. It's another way for people to discover my work I supposed.
Well, at the moment I still prefer Facebook.
I just don't see how Twitter and Instagram can work as well for me as
a promotional tool, unless the people following me don't follow hundreds
of other accounts too. On Twitter I now 'follow' over 150 accounts.
To be honest I already can't really keep up with the newsfeed anymore.
It is too time consuming. I therefore suspect any tweets I write will
only really be seen by a handful of people (even if I did have thousands
of 'followers', which I don't), only staying near the top of their feeds
for a few minutes before being buried in an ocean of new tweets. Surely,
the only tweets that stand a chance of being noticed are the ones where
names have been mentioned and are then retweeted lots of times. The
character limit is inconvenient too if there is anything with any depth
With Facebook although it may seem unfair that updates only reach (for
free) a minority of those who 'liked' a page or 'friended' you, they
do seem to reach the people who interact the most with a page. I therefore
feel it is the best way for me to keep updated with the bands and people
I am mostly connected with, and still my prefered outlet for regular
updates and general promotional bits and pieces. I still receive the
occasional update from other bands I have 'liked' (but don't regularly
interact with), just not all the time. This leaves my news feed essentially
quite relevant to my online activity. Without this system the Facebook
newsfeed would be just as useless to me as the Twitter and Instagram
ones are becoming.
There is also something I have discovered about some of the bands (and
clothing companies) using Twitter (I think it could apply to Instagram
too) that is egotistical in nature, distasteful in practice and displays
no class whatsoever. It's to do with 'following' etiquette. Naively
I suppose, I was suprised to see some bands 'follow' me then 'unfollow'
me once I have 'followed' them back. They must think it makes their
stats look cooler having so many followers while they themselves look
like they have followed hardly anyone. It certainly doesn't seem cool
when you think how those followers were gained. To me it has the same
feel to it as the whole 'buying likes' shenanigans with Facebook...
all in the name of ego. I originally found it annoying but it is in
fact so laughable that I've started to see the funny side of it (along
with many of my media colleagues). I now enjoy the occasional harmless
wager with a game I call quite simply "Follow - Unfollow".
Follow - Unfollow. When a band (or clothing company)
follows you, bet on whether they will 'unfollow' once you follow them
back. You really need to give them a week or so to act. Chances are
if they still follow you after a couple of weeks they actually might
be interested in your tweets! Some bands even have 'fans' who will follow
you and then when you follow them back they'll send a message saying
to check out a particular band. Once the message has been sent the sender
of the message will then immediately unfollow you! Impressive tactical
So to finish this bit of blurb... These things have happened to me several
times already and despite trying to remain open minded I find it hard
to like a band (or clothing company) who operates this way. Bands (and
clothing companies!) who follow me, (in fact anyone who follows me)
I will always follow back... unless you're a dating site, or similar,
or into anything weird... Anyway, that's because I'm a polite chap,
and I love new music so I'm always keen to check out new bands. If I
see you have 20,000 followers and you follow 20,500 yourself, I'll know
there's no possible way you can keep up with that many people but at
least you're honest about what you do! That looks alot cooler to me.
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In a sharing mood? I always need as much publicity
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